Cohort Analysis - how to do it in practice with Google Analytics (Barcelona)
The aim is to continue Dan Hill thoughts from LeanCamp London:
"Cohort analysis is a powerful tool to understand your customers and ensure the product decisions you're making are actually creating a better service for your users. How being better should come before, and ultimately leads faster to, being bigger.
We'll look at what a cohort analysis is, how to use one in your startup or company, and how you can get started quickly with tools you're already using. Let me know if you have any thoughts or ideas for focus!"
ThomasBCN
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ThomasBCN
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I have only started to use this method and try to convert my "vanity metrics" into AAA metrics, using both GA & the own database. In the latter, it was pretty easy to split user by joining date (IMO a great cohort in many cases), then trying to apply to GA.
It´s not that implementation is a big issue, but rather pick up what to look at.
Easy for a ponctual A/B test, but not that easy for "Lean Marketing" : what metrics did you choose for your business? At first I installed dozens of segments (defintely not a good strategy) so how do you pick up your focus?
It would be interesting to share yoru cohort for specific tests: I think it´s more about the loop you´re trying than the business itself, so we may have ideas to share cross-sectors.In Dan Hill article you can find his 5 metrics for CrashPadder:
http://danhilltech.tumblr.com/post/12509218078/startups-hacking-a-cohort-analysis-with-google