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ThomasBCN

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  1. Innovation Accounting: The Lean Startup's Competitive Advantage

    26 votes
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    1 comment  ·  Leancamp - Session Ideas » Barcelona 1  ·  Admin →
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    ThomasBCN supported this idea  · 

  2. Cohort Analysis - how to do it in practice with Google Analytics (Barcelona)

    14 votes
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    1 comment  ·  Leancamp - Session Ideas » Barcelona 1  ·  Admin →
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    ThomasBCN commented  · 

    I have only started to use this method and try to convert my "vanity metrics" into AAA metrics, using both GA & the own database. In the latter, it was pretty easy to split user by joining date (IMO a great cohort in many cases), then trying to apply to GA.

    It´s not that implementation is a big issue, but rather pick up what to look at.
    Easy for a ponctual A/B test, but not that easy for "Lean Marketing" : what metrics did you choose for your business? At first I installed dozens of segments (defintely not a good strategy) so how do you pick up your focus?
    It would be interesting to share yoru cohort for specific tests: I think it´s more about the loop you´re trying than the business itself, so we may have ideas to share cross-sectors.

    In Dan Hill article you can find his 5 metrics for CrashPadder:
    http://danhilltech.tumblr.com/post/12509218078/startups-hacking-a-cohort-analysis-with-google

    ThomasBCN shared this idea  · 

  3. Hypothesis to customer interview to actionable learning - a #custdev how-to

    15 votes
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    2 comments  ·  Leancamp - Session Ideas » Barcelona 1  ·  Admin →
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  4. Cohort Analysis - how to do it in practice with Google Analytics

    45 votes
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    8 comments  ·  Leancamp - Session Ideas » London 2  ·  Admin →
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    ThomasBCN commented  · 

    I have only started to use this method and try to convert my "vanity metrics" into AAA metrics, using both GA & the own database. In the latter, it was pretty easy to split user by joining date (IMO a great cohort in many cases), then trying to apply to GA.

    It´s not that implementation is a big issue, but rather pick up what to look at.
    Easy for a ponctual A/B test, but not that easy for "Lean Marketing" : what metrics did you choose for your business? At first I installed dozens of segments (defintely not a good strategy) so how do you pick up your focus?
    It would be interesting to share yoru cohort for specific tests: I think it´s more about the loop you´re trying than the business itself, so we may have ideas to share cross-sectors.

    (In Dan Hill article you can find his 5 metrics for CrashPadder)

    ThomasBCN supported this idea  · 

  5. Lean Marketing for Lean Startups

    78 votes
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    6 comments  ·  Leancamp - Session Ideas » London 1  ·  Admin →
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    ThomasBCN supported this idea  · 

  6. Freemium & Free To Play: Applying Monetization Through Micropayments

    11 votes
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    2 comments  ·  Leancamp - Session Ideas » Barcelona 1  ·  Admin →
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    ThomasBCN supported this idea  · 

  7. How can accelerators and incubators help you maximize the potential of your business idea?

    8 votes
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    1 comment  ·  Leancamp - Session Ideas » Barcelona 1  ·  Admin →
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    ThomasBCN supported this idea  · 

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