Customer Discovery Practical
As someone who is embarking upon the customer discovery process for the first time, I would find it extremely valuable to get feedback from others on techniques to increase engagement of the first customer group, and the factors that could you to pivot from your set of business assumptions into a changing your product and business model.
Jon Ellis
shared this idea
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Carmen
commented
I can share my experience trying to get customer feedback, getting a really low response due to low audience engagement. My company operate in the B2B space, which makes this issue a bit more difficult.
I've been asking for ideas in all my networks and got back interesting feedback I'm happy to share with you. -
AdminSalim Virani (Admin, Leancamp) commented
I've also been developing a research tool with Nicky Smyth and Alan Smith that uses 5 Whys as a Customer Discovery method. It's very early stages, but I'd be happy to share it with everyone if I get a chance to pop into this session (and if people are interested, of course!)
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Patrick and Alan from Business Model Generation, and some of the Design Researchers like Nicky Smyth and Jens Riegelsberger might have some interesting contributions here. The BMGen canvas is great for pivoting and they'll have some good examples of that. (Though, they might not be direct results of Customer Discovery research.) Design researchers will have methods to work out the relevancy of different factors.
Jon, what techniques have you tried to increase engagement?