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Lean Marketing for Lean Startups

An interactive discussion on techniques that can be used by lean startups for effective 'lean marketing'. Is there a process can be used to reduce waste on marketing activities that don't work?

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Matthew Ogston shared this idea  ·   ·  Report…  ·  Admin →
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  • Matthew Ogston commented  ·   ·  Report

    Thanks everyone who came to the session today! I'll be putting the notes online shortly.

  • Matthew Ogston commented  ·   ·  Report

    I'm going to try and get this session going at 16.00 in Studio 1. Come and grab me if you want to help organise this workshop (i'm wearing a White PageDo jumper!)

  • Matthew Ogston commented  ·   ·  Report

    @Salim - IMHO yes, but i'll really not be making that decision...it will be up to the participants in the session to determine how the different lean-centric frameworks should work together

  • Matthew Ogston commented  ·   ·  Report

    Thanks Jon - my plan is to co-ordinate an open 'story carding' session where we throw down all the key components of a successful lean marketing campaign. Then as a team we put them together into a repeatable process that can be used by startups to get off the ground very quickly.

  • Jon Ellis commented  ·   ·  Report

    I am particularly interested in adding virality features and converting MVP customers into raving advocates.

Leancamp - Session Ideas: London 1

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