Look at your business model, now look at reality. Back to your business model, and now reality. Sadly, your business model probably smells real, but is it?

If you stopped trying to validate that same old business model, your business could be real. Now look down.

You're at Leancamp. With me. On a boat. I've worked with Alex Osterwalder and interviewed many of the BMC's leading practitioners, learning some great techniques from them. I'd like to share how to use the Business Model Canvas:
- to avoid "local maxima" when running tests
- to help record and analyse what is truly actionable from our customer development
- to find faster tests, that cut to the heart of whether the business will work
- to provide a clear map of where to pivot towards