Fail Public
What are the best examples of how people have tested ideas that didn't work, failed in public, and felt good about it? How did they communicate that 'this is a test', in a way that didn't piss customers off? And how do you train people to feel that repeatedly falling on their faces is good for them and their projects?
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AdminSalim Virani (Admin, Leancamp) commented
Yeah, it seems that when companies pivot heavily, being less than being completely overt and transparent towards the customers could be dodgy. There's an entire chapter in Rework on Damage Control. It would be interesting to hear experiences using these techniques when there's a big fail (at least from the customer's point-of-view.)
BTW Leancamp is a test!