As a first-time founder with Teambox, I struggled with product traction. I thought I understood the customer and their needs and was looking at the wrong metrics to assess progress.

As we started to measure and became data driven, we continued a 10-15% growth month over month in the metrics that matter, for a sustained 2-3x yearly growth.

I'd like to explain the 3 phases we went with for it: clueless, market fit and scaling.