Lean Product Marketing
Tools, tactics, strategies and examples of how to get your idea, product and self out there using lean content marketing techniques in order to:
- build a brand
- gain a following
- nurture a community
- create a marketing funnel
- test concepts
- get quality feedback
- activate evangelists
- collect product stories
What is lean content?
writing less but saying more, using curation, fast feedback loops and tools to provide on-demand messaging across platforms
29
votes
Cindy F. Solomon
shared this idea
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Christian Baudry
commented
Definitely useful!!