Applying the Lean Startup methodologies used to identify and achieve Product-Market fit, to create experiments and metrics in the sales process to move from Customer Validation to Customer Creation & Company Building.

This is particularly important for companies with an enterprise/business-to-business sales process, where the sales cycle can last several months, or even a year or more. Without generating feedback loops and clear metrics, even companies achieving Product-Market fit risk failing because of gaps in their sales process.