Its all about the market
Starting in business is difficult. How do you convince the market that you have more than an Idea? How do you identify your market? how do you get into your market?
Using Lean Methodology, getting to the coalface early and applying the principles you learn along the way is an enabler. You build your business's model organically, Identify hidden opportunities and partnerships that grow your Idea into a business.
Lean gets you thinking about everything required to succeed and allows you to fail on your way there!
Much of lean startup and customer discovery is about intimacy with individual early customers. Things really get interesting when you have to expand your conversations to the broad market.
I'm looking forward to this.