Lots is said & written about the importance of a good company culture & how to create one. Check these posts for example: http://onstartups.com/tabid/3339/bid/96459/Why-I-Spent-200-Hours-Writing-Culture-Code-Instead-of-Python-Code.aspx or http://boingboing.net/2012/04/22/valve-employee-manual-describe.html or http://joel.is/post/37639846554/the-evolution-of-culture-at-a-startup.

So lets take 30 minutes to share & discuss the challenges and lessons from our own experiences, because I see a lot of startups struggle with this.