Defining Lean Marketing and its techniques
As organizer of both Leancamp Rotterdam and Evolv weekend I'm constantly in marketing mode. I'd say 50% of my efforts is making arrangements and the other 50% is spend on marketing, worrying, talking to press, communication and a little branding to get people to know about and join these events.
We already handle as much Lean practices to push out as much of the 'worrying' part as we can, but I've never really dived into the way I actually handle these things. I've learned a lot over the past year and I want to share these learnings with you, and define what Lean Marketing is so we can explain it to people that ask; 'What the heck is Lean Marketing, and what techniques can I start using?'
I've talked with Ryan MacCarrigan about this topic and we believe it deserves some attention. What do you think?
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AdminSalim Virani (Admin, Leancamp) commented
I'm trying to wrap my head around this - what's an example of worrying that was address through Lean?