Qualitative UX research as Customer Development - How to get to the WHY
We all understand we have to get out of the building. But how, exactly, do you do that? I think here we can learn for the UX field. I'm a UX researcher myself and would like to do a hand-on workshop on how to get from metrics to answering the WHY-question. We'll be using my own Situational Thinking model to learn how to understand the world behind the numbers; the world of the users. Let me know what you think! @Samantha_Hosea
Samantha
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AdminSalim Virani (Admin, Leancamp) commented
One of my friends who runs an analytics company said, "People look to numbers for answers, but it's often the numbers that point to the best questions." Anyone else puzzled by what's happening in their startup and have a "why" question? What are they?
Conversion dropped. Why?
People aren't using this feature after 3 weeks. Why?
They didn't buy - but they said they would buy. Why?The funny thing I've seen with startups, is that we often don't go out and ask the important questions. (Why? :) )