We're all watching the metrics that matter: acquisition, activation, retention, referral, and revenue. You know the drill.

But how many of us consider that content--the messiest of user experience arts--is critical to the each of those metrics? From the tone of voice of your interface microcopy, to the structure of your online marketing material, to the things your company says on twitter–content is a critical business asset.

And to wrangle content using lean startup principles, we need the discipline of content strategy: how to plan, create, edit, and govern useful, useable content.

The session: a brief intro from me followed by either a round-table discussion or some more detail on specific areas people are interested in.