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How to observe and learn from customers in their environments using Diary Studies

Used in educational, psychology and design fields, diary studies are effective ways to get under the skin of potential customers, and gain insights about their problems and ideas of how to solve them.

This is a method of applying the "Genchi Genbutsu" (Toyota way) and Steve Blank's "Get out of the building", as covered in the Lean Startup book.

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Boon shared this idea  ·   ·  Report…  ·  Admin →
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  • Boon commented  ·   ·  Report

    Yes - I can share how to analyse the data & extract insights, plan & conduct interviews, tweaking & iterating over time.

  • AdminSalim Virani (Admin, Leancamp) commented  ·   ·  Report

    Will you be covering how to spot and record valuable things, and how to make sense of a bunch of studies after you've sat in with a few different customers?

Leancamp - Session Ideas: London 2

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