Giulia Piu
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Hi Salim, thanks for your feedback!
When I mentioned Design Coaching I meant exactly what you said: find a way for clients to take over some of the design activities and verify their work with expert designers (Design Coaches)!
Also, as some research activities need to be designed to be effective, Designers can plan those activities and prepare the tools needed to find out specific information. Clients will then be responsible to run the research with their customers…
I’m really looking forward to meeting you and the other people interested in this topic tomorrow and share our ideas on how to make it happen!