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Dan Toma

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  1. "Flower of service" approach to value capturing & adding features based on the customer/user interviews

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    4 comments  ·  Leancamp - Session Ideas » Berlin 1  ·  Admin →
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    Dan Toma commented  · 

    I all depends how much time I am given to deliver the presentation. But since I will most likely Skype-In, it's safe to say that I will structure the presentation as a combo, start with a presentation (theoretical approach at the beginning backed by some examples) and at the end I will save time for a healthy Q&A/open session.

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    Dan Toma commented  · 

    My opinion is that this issue is also closely related to innovation. From my experience with start-ups, the ones that run on 100% innovation are typically better in communicating benefits rather than the ones that just improve existing services or products, which have problems in communicating benefits and they just stick with features.

    Dan Toma shared this idea  · 

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