Traditionally, partnership and investment agreements are based on tenure, roles and investment events, which are, at-best, rough proxies for risk. Considering the phases of Customer Development, could this be changed to better align with the level of risk and the common goal of finding market traction? ie Could vesting schedules and acceleration events also be based on finding product market fit (PMF)? Could this also create a model for founders to plan their hand-off to post-PMF managers, and get suitably awarded?