As Lean Startup is finding itself used in a lot of different places - web startups, corporate innvovation, lifestyle businesses, hardware, pharma - we're running up against teaching issues.

Novices like to be taught concrete steps, and eventually grow beyond that to understand when each tool or technique is appropriate. But given the context can be so different, it's tough to simplify and the risk in trying is that even simple steps are applied in the wrong context.

I'd like love it we got together to share and document different contexts, looking at exception cases where commonly-held Lean Startup beliefs don't apply. I hope this will help Lean Startup novices sooner reach Satoshi Kuroiwa's thinking on a core Lean principle: "The heart of Lean is to think for yourself in your context."