Some ideas have technology risks, some have eco-system risks, some risk being crushed by 500 lbs gorillas in the industry, but all ideas have Product / Market Risk.

If you build it, will they come? (and give you money.)

This will be an abbreviated version of the full day workshop on using storyboarding techniques to define an MVP to test Product / Market Fit. It will draw from Lean Startup, User Experience and Customer Development methods to focus on a small series of experiments designed to test if the market has a problem that will be solved by your solution.

You will work on a sample project and walk out with:

• An understanding of how User Experience effects other aspects of your Business Model
• A clearly defined Minimum Viable Product (MVP)
• Metrics to measure progress towards Product / Market Fit (P/MF)

The workshop will be led by Tristan Kromer (@TriKro).