"Building something nobody wants is the ultimate form of waste.” – Eric Ries

This session in Sofia will start with a short a show and tell type for people who haven't experienced Design Thinking approach showing how to create innovative products so that:
- customers want them
- are ready to pay for
- and are technically feasible... now...
And then we can discuss your experience with Design Thinking and your story e.g. How did you kick start a team? How did you find remote customers to interview? How long did it take you to embrace different idea than your original one? How did you select the one to implement? How did you put the price tag? How did it work for you?